Our Promise
Find your own beauty with Siella Beauty products: easy to use, instant beauty solutions embracing all kinds of skin tones, skin types, and beauty looks.
© 2023-2025 Okio Cosmetics Trading L.L.C.
Find your own beauty with Siella Beauty products: easy to use, instant beauty solutions embracing all kinds of skin tones, skin types, and beauty looks.
The brand uses inspiration and storytelling in crafting each product, inspired by ladies, nature, occasions, and most importantly by our audience.
At Siella Beauty, we are convinced that feeling beautiful starts with taking care of yourself. That's why we have chosen to share a different vision of makeup: offering feel-good products to celebrate all kinds of beauty & share positive energy.
Siella Beauty aims to motivate ladies from all age groups and personas to use makeup to highlight their natural features with confidence.
Sali Maher Zein is the founder and CEO of the brand Siella Beauty. entrepreneur with a strong passion for business and makeup. Educated in Lebanon and Dubai, with a degree in Finance & Accounting and a master’s in international business. Sali has always been personally active and heavily involved in running all facets of the business.
Sali's passion for makeup began early on. As a child, she was mesmerized by her mom doing her own makeup. Her love for makeup and business expertise led to establishing Siella Beauty in 2020 — a brand aimed to deliver high-quality products for women who want to celebrate their unique beauty with easy-to-use makeup products.
Her quest for the best led her to Italy, where she found a manufacturer that shared her vision to produce products that can compete with the global market. And as they say, the rest is history.
We believe that makeup is more than just colors and products. It’s a tool to express yourself and boost self-confidence 💜