Privacy Policy

Privacy Policy

  1. We ask that you read this website privacy policy carefully as it contains important information on who we are, how and why we collect, store, use and share personal information, your rights in relation to your personal information and on how to contact us and supervisory authorities in the event you have a complaint.
  2. This website privacy policy is divided into the following sections:
  • Who we are
  • Our website
  • Our collection and use of your personal information
  • Cookies and similar technologies
  • Marketing
  • Keeping your personal information secure
  • How to complain
  • Changes to this website privacy policy

Who we are

  1. This Privacy Policy governs the manner in which Siella Beauty Website, a trademark owned by Nova Company Ltd, and this website is operated by OKIO Cosmetics Trading L.L.C.
  2. By using the Site or otherwise providing information to us, you agree to our Privacy Policy. If you do not agree with this policy or its terms, please do not visit or use our Site. The Terms and Conditions are incorporated within the terms of this Privacy Policy.

    Please make sure you read and agree to them before using our Site.

Our website

  1. This privacy policy relates to your use of our website,

Our collection and use of your personal information

We collect personal information about you when you access our website, register with us, contact us, send us feedback, purchase products via our website, post material to our website and compete customer surveys or participate in competitions via our website.

We collect this personal information from you either directly, such as when you register with us, contact us or purchase products via our website or indirectly, such as your browsing activity while on our website (see ‘Cookies’ below).

The personal information we collect about you depends on the particular activities carried out through our website. This information includes:

  • Your name, address and contact details
  • date of birth
  • details of any feedback you give us by phone, email, post or via social media
  • information about products we delivered or chosen by you
  • your account details, such as username, login details

We use this personal information to:

  • create and manage your account with us
  • verify your identity
  • provide products to you
  • customize our website and its content to your particular preferences
  • improve our services

This website is not intended for use by children and we do not knowingly collect or use personal information relating to children.

Our legal basis for processing your personal information

When we use your personal information, we are required to have a legal basis for doing so. There are various different legal bases on which we may rely, depending on what personal information we process and why.

The legal bases we may rely on include:

  • consent: where you have given us clear consent for us to process your personal information for a specific purpose
  • contract: where our use of your personal information is necessary for a contract we have with you, or because you have asked us to take specific steps before entering into a contract
  • legal obligation: where our use of your personal information is necessary for us to comply with the law (not including contractual obligations)
  • public task: where our use of your personal information is necessary for us to perform a task in the public interest or for our official functions, and the task or function has a clear basis in law
  • legitimate interests: where our use of your personal information is necessary for our legitimate interests or the legitimate interests of a third party (unless there is a good reason to protect your personal information, which overrides our legitimate interests)

Further information—the personal information we collect, when and how we use it

When information is collected:

  • When you register with us

What information we ask for:

  • Full contact details (your name)
  • Full address
  • Date of birth
  • Phone number
  • Email address
  • Other information that are not mandatory and you optionally provide

How and why we use your information:

  • to create and manage your account with us
  • to improve customer service – Your information helps us to more effectively respond to your customer service requests and support needs;
  • To process transactions – We will use the information you provide to process your order. We do not share this information with outside parties except to the extent necessary to provide the service;
  • to communicate with you about your account;
  • To improve our Site – We continually strive to improve our Site offerings based on the information and feedback we receive from you;

We will keep this information until:

  • you close your account with us
  • we close your account

We automatically collect certain information about you when you access or use the Site or make a sales transaction, notably

Connection data: We collect information about the device you use to browse and use the Site (such as the operating system, type of browser, whether or not you use a proxy, the inferred location of your IP address to identify your computer, your visit duration, pages visited, and the link that brought you to our Site).

Information about your browsing (whether you are signed in or not): We may use cookies and other tracking technology to collect information about you when you interact with our Site or the emails that we send to you. This information allows us to deduce your preference, your attraction for certain brands or products and analyses the way you interact with certain content. This information is collected both when you are logged in and when you are not and may be crossed with each other no matter the device you use. To find out more about cookies and how to delete them, please see the Notice about Sephora's cookies.

Location data: When you are connected to the mobile app, and you have activated the option, we collect information about your location.

Recording calls to our customer service. Additionally, should you contact one of our advisors, your conversations may be recorded to improve our quality of service. You are informed by a message before being connected. You will always have other ways of reaching us if you do not wish for your conversation to be recorded.

Who we share your personal information with

  1. We routinely share (your name and delivery address details) with our third-party suppliers for a list of (our third-party suppliers)
  2. This data sharing enables them to dispatch the products you ordered directly to you.
  3. We will share personal information with law enforcement or other authorities if required by applicable law.
  4. We will not share your personal information with any other third party.

Whether information has to be provided by you, and if so why

We require you to (provide name, address, delivery address etc) to enable us to know you better and means we can use your choices to make you personalized offers on products. We will inform you at the point of collecting information from you, whether you are required to provide the information to us.

Cookies and other tracking technologies

A cookie is a small text file which is placed onto your device (eg computer, smartphone or other electronic device) when you use our website. We use cookies, eg web beacons, action tags, single- pixel gifs on our website. These help us recognize you and your device and store some information about your preferences or past actions.


We would like to send you information about the products and competitions and special offers, which may be of interest to you. Where we have your consent or it is in our legitimate interests to do so, we may do this by post, email, telephone, text message (SMS) or automated call.

We will only ask whether you would like us to send you marketing messages when you tick the relevant boxes when you eg complete our online order form for the first time.

If you have previously agreed to being contacted in this way, you can unsubscribe at any time by:

contacting us at [email protected]

using the ‘unsubscribe’ link in emails or ‘STOP’ number in texts

Keeping your personal information secure

We have appropriate security measures in place to prevent personal information from being accidentally lost or used or accessed in an unauthorised way. We limit access to your personal information to those who have a genuine business need to know it. Those processing your information will do so only in an authorised manner and are subject to a duty of confidentiality.

We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.

How to complain

We hope that our Data Protection Officer can resolve any query or concern you raise about our use of your information.

Changes to this website privacy policy

  1. This website privacy policy was published on 1st of December 2019 and last updated on 12th of December 2019.
  2. We may change this website privacy policy from time to time, when we do so, you will get a pop-up notification when you try to browse our website.

How to contact us

  1. Please contact us if you have any questions about this privacy notice or the information we hold about you.
  2. If you wish to contact us, please send an email to [email protected]